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Social media

How can it help your job search

The Role Social Media Has to Play in Scientific Recruitment

The World Wide Web has come to have a far greater impact on our lives that we ever could have imagined that when it first jumped into our homes 20 years ago.

Many different industries have been transformed with the use of the internet, finding new and more effective ways to reach the end goal.

The recruitment industry has been revolutionised, particular for specialist jobs such as scientific roles where vacancies aren't as commonplace.

But it's not just the transition from looking on local job boards to searching online; social media is also playing an increasingly important role in how recruitment takes place.

A change in habits

In the past, jobs would have been advertised in papers or other printed media but this is a dying method of recruitment.

A recent study revealed that traditional methods of recruitment are now the least commonly-used by employers, leaving candidates who don't change their habits missing out on the best vacancies available.

Social media is a new way of recruitment

In direct contrast, out of the survey participants, 70% agreed that social media is vital to the future of recruitment. Even those who don't currently use social media for recruitment agreed that this platform was the way that filling vacancies would be handled in the future.

Keeping up to date

Signing up for email updates or browsing a recruitment agency's website every day can certainly help to keep you in touch with the vacancies which are being posted but they aren't the only methods you can employ.

Social media sites, particularly Twitter, are a fast-paced and easy way for firms to distribute information. Following a scientific recruitment agency on Twitter or even a specific company who you want to work for can give you a heads-up on vacancies as and when they arise, allowing you to stay one step ahead of the rest of your fellow candidates.

Saving time

With very technical jobs such as those in the science, there's not always a wealth of vacancies in your immediate area, unless you are lucky enough to live in a particular hotspot.

This can make it difficult to find work without spending hours scouring through each website looking for those which are within a commutable distance.

Social media can be a great way to see what's available without having to jump from site to site, hoping to find something suitable.

Being seen

Social media plays an important role in helping candidates find vacancies which are being advertised but in the modern world, recruitment doesn't always work that way.

One study estimates that around 25% of candidates fall into the category of 'passive'. This means they aren't actively searching for positions but would be open to an offer from a suitable prospective employer.

But how do recruitment agencies and employers find suitable individuals if they aren't actively applying for jobs? The answer is social media.

Try social media when looking for a job

Although past candidates may be contacted, specialist recruitment agencies often use social media as a way of identifying individuals who match vacancies on their books. This is a particularly pain-free way of finding a new job, as all the work is done by the agency, rather than the individual.

Social media sites such as LinkedIn are particularly good for this as they are designed for professional networking. This allows recruiters to see not just your experience, but recommendations from others who have worked with you in the past.

Improving your chances of success

There's a lot of investment into scientific roles and the industry is seen as one of the main routes for fiscal success in the UK. This means that there are more and more candidates trying to break into the field of science.

Standing out from the pack when you apply for a job can be difficult, even with the best CV. Before deciding on a final short list, recruitment agencies and employers often use social media to validate or reject applications, using sites such as LinkedIn to obtain more information about the individual.

Having a professional-looking profile, an active account and up to date details can hugely boost your chances of being employed.


Image credits: Jason A. Howie and mkhmarketing

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